Why typography is important in web design

Why is your industry so important? It will dictate whether you choose a fun, casual font or a more serious, professional one. Take the Pinterest logo, for example — it is a more casual, scripted font that conveys friendliness and fun, which are the perfect emotions that the image pinning site likely wants to elicit from their primarily female, creative audience. This company uses a more straightforward, modern font that evokes less emotion and conveys a more professional tone, the perfect feel for an IT managed service company.

Often times, companies will use two or three fonts throughout their website. And, you may not need one, depending on your industry or if your website and marketing materials are more image centric than text centric, such as on online retailer that focuses on product image versus descriptions. But, by adding a second font, it often does help to provide visual cues to what information the text offers and easy readability. In the instances where two fonts are used, companies typically use one font for headers and the other for body copy.

In the example here, the headline utilizes a serif font and the body of text, or paragraph below the headline, a sans serif font. If a third font is used, it might be used in sub headers or a CTA Call To Action button to visually cue the reader that there is a link to more information.

In essence, by using different fonts, you can make pages with a great deal of copy more visually appealing and readable and is simply a result of good typography. The good news is there is an easy rule of thumb when it comes to a font that can help you guide you in your decision; choose a serif and a sans serif font. A sans serif font is a font without the use of a serif, which is a stroke added to each character or number. To help demonstrate what stroke is and how to identify a serif font versus a sans serif font, the fontpair.

As you can imagine, in instances where you have a great deal of copy a good font pairing improves readability and provides that visual cue for the type of information that is within the text. They provide several images that play with various font combinations, font weight — which pertains to letter thickness or boldness — or sizes. Font Squirrel is a great site that you can visit to download fonts that you need or search for fonts based on common search descriptors, like grunge or elegant.

Google Fonts is another great place to start that allows you to search by criteria like serif, sans serif or handwriting.

It provides a visual display of each font, including what each font looks like in a paragraph, in the alphabet or as a numeral.

You can select a few fonts that you like and view them paired together. The fonts you select are important to supporting your brand image, your website readability and providing visual cues through text. Not only are we great Illinois web designers , we love to share our passion for design and typography. Simply, typography describes the creative design of the text on your web pages.

This includes the font pairings you choose as well as stylized aspects such as letter design, kerning, and leading. Typeface and font choice are important for your brand or company to evoke positive emotions and provide easy readability at the same time.

Your email address will not be published. Own a Business or Startup and need help with your online presence? Along with new research on the optimal font and typeface, students in web design college can examine typography choices on their favourite websites, determining how they contribute to the overall online experience.

This personal research can also help students specialize in their web design work, learning best practices for web platforms of particular interest. Students pursuing a web designer diploma may also assess the typography of industry leaders. In particular, web design experts have applauded the online presence of companies like Hi-Pointe drive-in, a St. Louis burger restaurant. These sites illustrate how typography shapes identities online, offering visitors unique opportunities to engage with products and services.

Hit enter to search or ESC to close. Close Search. Read on to learn why typography is so important for online design. Typography Can Set a Tone and Shape Perceptions Web designers help businesses represent themselves online, creating web platforms that communicate a core mission, product or service.

Learn more about Kwik Kopy franchising opportunities by submitting the franchise enquiry form. View our current Kwik Kopy Businesses for Sale. The Importance of Typography in Web Design. Blog Category: Design Ideas. Attractive Content First impressions count and great typography can help forgive in the most mediocre of content.

Maintain Consistency Typography plays a critical role when it comes to maintaining consistency throughout your website. Complement Design Typography complements your website design on every page. Easy Navigation The way you use your typographic elements can affect how your content gets read and help guide people to the pages you want them to visit.

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